Webinar-Series: Europe’s Green Transition in the Textile Sector – Green Claims
Webinar-Series: Europe’s Green Transition in the Textile Sector – Green Claims
Hinweis: Diese Webinar-Reihe findet auf Englisch statt.
The webinar series of The Partnership for Sustainable Textile and the Green Button on upcoming legislation under the EU Textile Strategy comes to an end!
Join us on 6th of March from 10am CET on for the last session of the webinar series:
TACKLING GREENWASHING: THE DIRECTIVE TO EMPOWER CONSUMERS FOR THE GREEN TRANSITION AND THE GREEN CLAIMS DIRECTIVE
We will shed light on the Empowering Consumers for the Green Transition and the Green Claims Directive. Hear from experts and stakeholders what is coming and how to be best prepared.
Registrations are possible via this link. An overview of the webinar series can be found here. If you are interested in the recordings of the session, please contact info@gruener-knopf.de or mail@textilbuendnis.com.
The Empowering Consumers for a Green Transition Directive aims at equipping consumers with the knowledge of how to contribute to the green transition. Among other things, it targets generic environmental claims such as eco-friendly, green or climate neutral. On 19/09/2023, the European Parliament (EP) and the Council reached a provisional agreement on the directive as part of the trilogue negotiations, which were thus concluded very quickly. The European Parliament plenary approved new EU rules on 17/01/2024.
The question of claims is tackled and operationalized more specifically in the Substantiating Green Claims Directive, which was published in March 2023 by the EU Commission. Currently, there is no comprehensive EU framework to tackle false or misleading environmental claims. The objective is to combat greenwashing, make green claims reliable and verifiable across the EU and thereby help consumers to make better informed and sustainable purchasing decisions.
In addition, the proposed directive addresses the jungle of environmental labelling schemes by putting a stop to new public labelling schemes. Any new private labelling schemes must prove that they are of added value compared to existing labels.
