The Guide is a practical resource to inform and guide business leaders and sourcing teams on the issues, benefits and options for sourcing more sustainable cotton, with the aim of enabling them to fast track their cotton sourcing strategies across multiple standards. It is part of Cotton 2040, a multi-stakeholder initiative to significantly increase the use of sustainable cotton internationally.
The CottonUP guide highlights the business case and main sourcing options for sustainable cotton, provides guidance on creating a sourcing strategy and working with suppliers, and shares case studies from companies that have already woven sustainability into their sourcing.
Convened by Forum for the Future with support from the C&A Foundation, Cotton 2040 brings together leading retailers M&S, Target and Aditya Birla Fashion Retail Ltd;
industry standards Better Cotton Initiative and Cotton Made in Africa (CMiA), organic standards (represented by Textile Exchange), Fairtrade, industry initiatives CottonConnect, IDH – the sustainable trade initiative, Cotton Australia, Proudly made in Africa and Organic Cotton Accelerator as well as the Centre for Sustainable Fashion at London College of Fashion.