The project, run by an external service provider, provides a personal and anonymous service that effectively bridges the communication gap between the management level and the workers. This gives the Adidas Group the opportunity to respond directly to workers’ concerns and wishes.
The workers value the simplicity of this method and the direct responses from the management. The project is implemented by an external service provider in order to ensure the confidentiality of the information. The factory management can use an anonymised telephone list to send the employees group messages with updates and safety tips. The project is intended to bring the two groups closer together; experience shows that this can improve compliance with standards in the workplace.