Wie die Allianz für Integrität in einer Pressemitteilung schreibt, verfolgt die Kampagne den zentralen Gedanken, dass tagtäglich Millionen Menschen die schwere Entscheidung zu treffen haben, wie sie sich im Umfeld von Korruption verhalten sollen. Zentraler Baustein der Kommunikation ist deshalb eine Videokampagne with interactive, and sequential storytelling. Users are initially addressed via a video that takes up an everyday business situation, ending with a conflict of interest and the campaign slogan ‘What would you do?’. They can now decide between three options on how the story should continue. After choosing, the story highlights for each option both the individual consequences and the consequences for society as a whole.
However, creating a sustainable business environment requires more than raising awareness. Therefore, the video campaign concludes with a call-to-action that links to the campaign website The website features further information provided by all partners involved, including publications, videos, podcasts, upcoming events and corruption prevention trainings. The campaign website is available in five languages (English, German, Spanish, Portuguese and Bahasa Indonesia).
The campaign is launched on Monday, 29 March 2021 and will culminate in the Global Conference of the Alliance for Integritytaking place end of April (27-29 April 2021).