Alliance for Integrity launches global integrity campaign


Alliance for Integrity launches global integrity campaign

Together with more than 60 partners from the private and public sectors as well as civil society the Alliance for Integrity launches a global integrity campaign that highlights the negative effects of corruption, emphasises the benefits of acting with integrity, and calls for everyone to take responsibility.

Wie die Allianz für Integrität in einer Pressemitteilung schreibt, verfolgt die Kampagne den zentralen Gedanken, dass tagtäglich Millionen Menschen die schwere Entscheidung zu treffen haben, wie sie sich im Umfeld von Korruption verhalten sollen. Zentraler Baustein der Kommunikation ist deshalb eine Videokampagne with interactive, and sequential storytelling. Users are initially addressed via a video that takes up an everyday business situation, ending with a conflict of interest and the campaign slogan ‘What would you do?’. They can now decide between three options on how the story should continue. After choosing, the story highlights for each option both the individual consequences and the consequences for society as a whole.

However, creating a sustainable business environment requires more than raising awareness. Therefore, the video campaign concludes with a call-to-action that links to the campaign website The website features further information provided by all partners involved, including publications, videos, podcasts, upcoming events and corruption prevention trainings. The campaign website is available in five languages (English, German, Spanish, Portuguese and Bahasa Indonesia).

The campaign is launched on Monday, 29 March 2021 and will culminate in the Global Conference of the Alliance for Integritytaking place end of April (27-29 April 2021).

The Alliance for Integrity is a business-driven, multi-stakeholder initiative seeking to strengthen corruption prevention measures in the economic system and global supply chains. As a learning and implementation network, the initiative promotes Collective Action by all relevant actors from the private sector, the public sector and civil society. The Alliance for Integrity is currently active in 14 countries worldwide. Key activities include awareness raising, building compliance capacities among small and medium-sized enterprises (SMEs) and improving the framework conditions for doing business through public-private dialogues. Solutions successfully tested in one country are replicated in other regions and fed into the global political agenda.

The Alliance for Integrity is financed by the Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.